New Schedule

week 1: Introduction

Date Work
Thursday
1/11

Introduction

   
   

Week 2: the origins of american corporate capitalism

dates Work
Tuesday
1/16

Lecturette: The Big Shift in Capitalism of the 19th century

Discussion/Workshop: Methodology and Technology: Planning a Research Project

 
Thursday
1/18

Lecturette: The Mind and World of C.W. Post

Workshop: Constructing a Paragraph – The Rules

Reading: Roche, “Capitalist Utopia”  

Quiz: Readings/Lecture/Workshop

   

Week 3: 19th Century Capitalism

dates work
Tuesday
1/23

Lecturette: Robber Barons and Merchant Princes

Workshop: Reading each other’s work. Graf One

Reading: Harry Resseguie, “Alexander Turney Stewart and the Development of the Department Store, 1823-1876”

Quiz: Take Home – 3 Grafs on lecture and Reading Questions

Due: Print and bring to class five copies of your first graf: Write a paragraph where you explain to someone how to do something that you know how to do well. Or to answer a simple question about something you know a lot about. Start by thinking of your own prompt. Why 400m repeats are the key to success in middle distance running? Why USFS “white maps” are necessary for car camping in the American West? What are the necessary steps to make a perfect pot of beans? Then determine a few pieces of key data and write out individual sentences for each.

Thursday
1/25

Lecturette: Hardware and Software: Building out the New Economy

Workshop/Discussion: Historiography, Gathering, and Mining

Reading: Nelson, Business History

Kipping, Kurosawa, Wadhwani

Quiz: Readings: Resseguie and the two historiography essays

   

Week 4: Food


Date Work
Tuesday
1/30

Lecturette: American Food: How to invent a market

Workshop/Discussion: C.W. Post invents health food. Primary source analysis

Reading: Post Documents

Robinson, “Marketing Gum, Making Meanings”

Thursday
2/1

Workshop/Discussion: Making Sense of Zunz and the Monograph/Narrative

MIdterm/Quiz: Zunz and Robinson

Reading: Zunz, Making America Corporate

Due: Graf Two: C.W. Post invents Health Food

   

Week 5: The Western economy: Meat, Gold, and Wheat

Dates Work
Tuesday
2/6

Lecturette: American Expansion and the American Economy

Workshop/Discussion: How to hear a lecture and take notes

Reading: White, Animal and Enterprise

Tugwell, No More Frontiers I

Tugwell, No More Frontiers II 

Due: Take Home Quiz on Zunz

Thursday
2/8

Workshop/Discussion: The one-idea paragraph 

Reading: Back to Basics: The Paragraph

Due: Graf Three: The Frontier as an outlet for reckless capitalism

   

Week 6: THe people

Dates Work
Tuesday
2/13

Lecturette: The Populist Movement in the American Imagination

Workshop/Discussion: Using Primary Sources to (re)consider Populism

Reading: The Cleburne Demands (1886)

Argerisinger, Populists in Encyclopedia of the Great Plains 

Kahn Academy, The Populists

Littlefield, “The Wizard of Oz: Parable on Populism”

The 1896 Peoples Party Platform

The Cross of Gold (start at 2:48)

Thursday
2/15

Lecturette: The Failure of American Labor

Workshop/Discussion:

Quiz: Lecture + Readings

 

Due: Graf Four/Short Essay One Political Advertising and the Middle-Class: C.W. Post and the Open Shop

   

Week 7: the benevolence of a ruling class?

Dates Work
Tuesday
2/20

Lecturette: Social Darwinism and the Invention of American Algerian Narrative

Workshop/Discussion: C.W. Post and the Invention of the Entrepreneurial Biography

Reading: Carnegie, Gospel of Wealth (Just read the GOW Essay)

Quart, Horatio Alger

Barton, the Man Nobody Knows (No need to read the whole thing. Just spend an hour or so reading it. You just want to get the gist. 

Thursday
2/22

Lecturette: Welfare Capitalism

Workshop/Discussion: Corporate Towns

Reading: De Gier, “The American Way’ Factory System, Mass Production, Welfare Capitalism, and Company Towns in the US.”

Due: Graf Five/Short Essay Two The American Dream and Real Estate

Resources for Graf I

Resource for Graf II

Resource for Graf III

Mr. Tomes Home

Mr. Tomes Home II

The Post Addition

   

Week 8: The rise of the state

dates Work
Tuesday
2/27

Lecturette: Putting the Great Depression and New Deal into Context  

Research Project Workshop I Gather Stage:

Option One: Advertising and the Postum Company

Option Two: Post, the NAM, and the Open Shop

Option Three: The Birth of Health Food 

JSTOR, Google Books, Google Images, Summon, Reader’s Guide

Thursday
2/29

Discussion

The Concept of the State and History

Reading:

Galambos, The Organizational Synthesis

Canaday, “Building the Straight State”

Keller, Review of Sworonek, Building a New American State 

Novak, The Concept of the State in American History

QUIZ: The Readings 

Research Paper Workshop II Modes of Analysis:

Option One: Advertising and the Postum Company

Option Two: Post, the NAM, and the Open Shop

Option Three: The Birth of Health Food 

 

Due: Paragraph/3-paragraph essay

Option A: The State as a Historical Actor

Option B: Initial Thoughts on Research Project 

   

Week 9: Catch up 

Tuesday
3/5

 

Thursday
3/7

 

 SPRING BREAK  

Week 10: MICHAELANGELO’s Elephant – getting the Marble into the studio  

Tuesday
3/26

Workshop/Discussion: Roland Marchand’s Creating the Corporate Soul – Takeaways 

Reading: Roland Marchand, Creating the Corporate Soul  

Thursday
3/28

Workshop/Discussion: The Prompt: C.W. Post was an early leader in the idea of public relations and addressing “the lament.”

Reading: Post, “How to Make a Halo”

Fortunes and Freaks

New Methods

Post, “The Preliminary Training of an Advertiser”

Post, “The Road to Wellville”

Post, “Worth Knowing” 

Post, The Door Unbolted Part 1

Post, The Door Unbolted Part 2

Post, “The Door Unbolted” Part 3

Due Sunday: Five-Pargraph Essay on Post as Example of Marchand’s thesis 

   


Week 11: The yankee-cowboy war

Tuesday
4/2

Lecturette: The New South and the New West 

Workshop/Discussion:

Reading:

Oglesby, “The Yankee-Cowboy War”

Shermer, “Sunbelt Boosterism”

Dochuk, Review of Grim, The Blessings of Business

Dochuk, “Blessed by Oil, Cursed with Crude”

Lassiter and Kruse, “The Bulldozer Revolution” 

Andrew Needham, “Sunbelt Boosters” 

Find and Read Five Reviews of Jefferson Cowie’s Capital Moves: RCA’s Seventy Year Quest for Cheap Labor

 

Thursday
4/4

Workshop/Discussion: New Regionalism and New Corporate Systems 

Quiz: Readings 

Reading: See Above 

Due Friday at 5:00 p.m. : Three-paragraphs on Sunbelt capitalism 

   

Week 12: hip capitalism

Tuesday
4/9

Discussion: Hamilton, Scott, Kirk 

Consumption and Identity 

Thursday
4/11

Baird

Witt

Goodall

Due: Three Paragraph Essay on Hamilton’s Argument 

   

Week 13: finance capitalism

Tuesday
4/16

Lecturette:

Workshop/Discussion:

Reading:

Due:

Thursday
4/18

Nelson-Frey

Buckley

Wyner

Koenig

Due: Five Paragraph Essay on the 2008 Financial Crisis – Just Narrative. No argument. Just write a short version of what happened and why.  

   

Week 14: research presentations

Tuesday

4/23

Nadu

Dickerson 

Johns 

Peter 

 
Thursday

4/25

Prech

Gerdenich

Neal

Janobiddinov

 

   

Week 15: research presentations

Tuesday
4/30
 

Jones

Borling

Gfell 

 

   

 Final Project Due: May 2nd. 2:00 p.